Digital Operational Excellence

“Digital customer experiences are only the shining faces of a digital business. Those pretty faces quickly lose their luster unless you’ve also transformed your business operations to make them better every single day.” — Forrester

In other words, front-end success depends on back-end support — and that support is increasingly based on a digital infrastructure. Forrester calls this a strategy of “digital operational excellence” and points out that 80% of a company’s digital transformation should be directed to this purpose.

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