Digitization of products, services, and business processes allows disruptive players to deliver the same value a traditional competitor provides —and even augment it— without having to reproduce the conventional value chain.
In fact, that is the objective of digital disruption: to provide superior value to the end customer — either a consumer or another business — while avoiding the capital investments, regulatory requirements, and other impediments of “encumbered incumbents.”
excerpt from: Digital Vortex How Digital Disruption Is Redefining Industries http://www.imd.org/uupload/IMD.WebSite/DBT/Digital_Vortex_06182015.pdf
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